For years we were told the average size for American women clothing is 14, a new study in the International Journal of Fashion design recently revealed that it’s 16. Majority of these women prefer to wear plus-size dresses with common accessories like handbags, heels, make-up, and jewelry.

What amount an average American woman spends on her wardrobe? Study shows US market of ladies' size plus dresses special occasion garments reached $21.4 billion during the year 2016. The category is growing considerably quicker than the general US attire market, at a rate of 6 percent versus 3 percent year over year.

If you are a plus size, I’m sure you have already noticed what we find on the racks are shrinking and getting smaller by the season, making us think why I’m no longer fitting in my usual size.

eva rose clothing plus size

Also, have you noticed you may fit in size large in one brand and x-large with the other and you may even think how beautiful these models fit in their clothes and you don’t? As a matter of fact, nowadays the market became more brand-centric and each brand in the fashion industry has developed its own sizing system. They basically define their sizing based on whom they think their target audiences would be. Let me give you an example before I confuse you more. For a brand that caters to the 50-60-year-old customer, size medium is different from a brand who serves teen customers, does that make sense?

Another example is the sizing within the same brand, you may find a pair of shorts for yourself in size 4 and 10 from American Eagle.

Here is another interesting secret, you go to a store, look for something that fits you for an event, you decide to go with one size smaller and shed some weight, you look at the tag and it says size 14 but in reality it’s size 16, the hidden reason behind this mismatch  is that they think if you feel comfortable wearing a cloth that is 14 but it fits you, you will feel good about yourself and the brand. Nice trick ha?

Research shows most women wear approximately 3 different sizes and guess what, the return rate for online shopping among women is way higher than men.

I remember I was reading a survey about plus size market and customer’s response, one said: just because I’m plus size it doesn’t mean I’m tall, or the clothes fit the models perfectly because most of the plus size models are hourglass and majority of plus size women don’t fit into this image, or they might be apple shaped. Let’s not talk about the poor quality when it comes to the cut.

That being said, there are lots of brands take the initiative to offer the flexible and best fit possible for plus size women. Eva Rose is proud to be one of them.


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